Picnic
Brand
Product
Strategy
Client
Picnic
Picnic was born with the idea of redefining the takeout experience, transforming it into an act of connection. Developed during the pandemic, the project aimed to bring people together through food and celebrate everyday living.
The Solution
We designed a vibrant identity that blends nostalgia and optimism, along with a visual system adaptable to product, packaging, and digital environment. From the name to the interface, everything was created to convey closeness, energy, and pleasure in the experience of sharing a meal.
The Impact
The project laid the groundwork for the launch of Picnic in New Jersey, consolidating a brand with its own personality and a distinctive aesthetic that emotionally connects with its users.
