Client
Gracias Madre
2022
Thank you Mother arrived at Soda at a point of expansion. Its brand had grown organically with multiple styles and needed a clear direction. We drew inspiration from its original identity to rescue its best elements and transform them into a unified visual language, full of energy, color, and purpose.
The Solution
We redefine your identity with bold typography, vibrant colors, and direct messages that reflect your community essence. The new visual system guided the redesign of the restaurant, its menus, murals, and paraphernalia, establishing aesthetic coherence between space and brand.
The Impact
The rebranding drove the evolution of Gracias Madre towards new formats, including the packaging of vegan products. Today, the brand continues to grow strong and keeps alive the energy that we defined together: a celebration of community, food, and Mexican authenticity.
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