Client

Payphone

Services

Diseño Web

2023

Payphone arrived at a key moment of change and expansion. They were looking for a clear direction for their brand and digital product. We came in as an external design team to refresh the identity, redesign the app, and establish a solid foundation that would allow them to evolve coherently.

The Solution

We developed a new design system, unifying brand, product, and communication. We closely collaborated with the marketing area to establish the new look & feel and define a clearer visual narrative. The redesign of the app and the site consolidated a modern and consistent experience.

The Impact

The project marked a turning point for Payphone, laying the groundwork for its current growth and providing the foundations for a stronger identity. For Soda, it was a key experience: an intense project, involving deep learning, and an important step in our maturity as a studio.

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Rooted in the creative energy of Mexico City.

Casa Cactus is where our community flourishes: music, culture, and design under one roof.

©Sons Of Designarchy 2025

Mitla 145, Narvarte Poniente, Mexico City

Rooted in the creative energy of Mexico City.

Casa Cactus is where our community flourishes: music, culture, and design under one roof.

©Sons Of Designarchy 2025

Mitla 145, Narvarte Poniente, Mexico City

Rooted in the creative energy of Mexico City.

Casa Cactus is where our community flourishes: music, culture, and design under one roof.

©Sons Of Designarchy 2025

Mitla 145, Narvarte Poniente, Mexico City