Radar
Maximize the efficiency of your financial operations.
Radar came to us with a renewed branding and a clear vision to take their brand to the next level. In a period of three months, we closely connected with their team to transform their image, moving away from the style of a growing startup and adopting a more solid and corporate appearance to position themselves as a key technology ally for teams in their financial operations. Soda took care of expanding the new brand manual through the development of a website and updating all sales and marketing materials, working closely with Radar to ensure effective and consistent integration.
Redesign of marketing and sales materials
Website design based on new branding
Development of site content and assets
Implementation of the site with content editor in Framer
Visit the site at somosradar.com
Client
Radar
Services
2024
Radar llegó con un branding renovado y una visión clara: dejar atrás la imagen de startup en crecimiento para proyectarse como un aliado sólido y corporativo en el ámbito financiero. Su desafío era transformar su identidad y comunicación sin perder agilidad ni capacidad de innovación.
The Challenge
Radar necesitaba dejar atrás la imagen de startup para proyectarse como un aliado financiero sólido y confiable. Evolucionar su identidad y comunicación sin perder agilidad ni innovación.
Our Solution
Creamos un sitio web claro, moderno y funcional. El nuevo lenguaje visual transmite seguridad y precisión, mientras que la experiencia digital refleja profesionalismo y confianza.
The Impact
Radar hoy se presenta como un referente tecnológico en finanzas: una marca madura, coherente y lista para crecer.
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